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Via esteelauder.com

Is it just us, or are Misty Copeland and David Hallberg engaging in a friendly game of one-upmanship outside of the studio? We were (mostly) joking about it after Hallberg signed with Nike, mirroring Copeland's longstanding relationship with Under Armour (not to mention the fact that as of November, both American Ballet Theatre superstars will have added "published author" to their bios). But just last week Hallberg became one of the faces of Tiffany & Co's "One of a Kind" campaign—and this morning the ballerina announced yet another high-profile endorsement deal.

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Roberto Bolle in Giselle. Photo by Marco Brescia, Courtesy Segerstrom Center for the Arts

La Scala Ballet has a knack for snagging exceptional guest artists, and the company's rare West Coast appearance this weekend at Segerstrom Center for the Arts is no exception. Principal dancer étoile Roberto Bolle will partner both Misty Copeland and Marianela Nuñez in Giselle. And in an extra international twist, they'll be accompanied by the Mikhailovsky Orchestra for the engagement. July 28–30. scfta.org.

Career

Lurking on dancers' social media pages, among the video clips of superhuman pirouettes and the photos that immortalize them above the stage in grand jeté or crouched on a windowsill wearing lingerie, pointe shoes and a sultry expression, is the occasional political post.

It's hard not to have a political opinion in the age of Trump. And on social media, opinions are easy to express. We might have to thumb the history book all the way back to Abraham Lincoln to find a more polarizing president (alas, the two leaders' similarities decisively end there).

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Jayme Thornton

With the first round of dancer duels complete, Jennifer Lopez and the World of Dance judges are bringing in some extra help as the competition thickens. American Ballet Theatre principal and all around dance superstar Misty Copeland will be the show's first guest judge for the July 18th and July 25th episodes.

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Dancers & Companies

For Dance Magazine's 90th anniversary issue, we wanted to celebrate the movers, shakers and changemakers who are having the biggest impact on our field right now. There were so many to choose from! But with the help of dozens of writers, artists and administrators working in dance, the Dance Magazine staff whittled the list down to those we felt are making the most difference right now.

Click through the links below to find out why they made our list.

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Dancers & Companies
Courtesy Squire

Gilda Squire got her first lessons in branding at the investment firm Goldman Sachs. Today she manages ballet's most visible star: Misty Copeland. Squire's approach to Copeland's endorsements and outside commitments, carefully crafted with the ballerina, has established a new professional framework for dancers, one that straddles a range of media platforms and opportunities.

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Dancers & Companies
Hallberg modeling Nike's new poncho. Photo via WWD.com

Over the past week, David Hallberg has been up to something unusual: He's started to become the next Misty Copeland.

I know, I know. Hear me out. While he's obviously not a black woman in a field where that population is sorely underrepresented, he seems to be taking a few pages out of Copeland's playbook, and making a go at reaching household name status.

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