Jonas at The Getty Museum. Photo by Matthew Brush, Courtesy Jonas

25 to Watch 2018: Jacob Jonas

How many 25-year-old company founders can say they have a resumé of collaborations with everyone from The Kennedy Center to Pilobolus to The Getty Museum? Not many, save Jacob Jonas, artistic director of Jacob Jonas The Company and founder of the #CamerasandDancers Instameet series.

His Los Angeles–based contemporary dance company boasts sleek, virtuosic dancers and fresh, inventive choreography—but it's his ingenious brand-building know-how that has garnered him 80,000 Instagram followers and a reputation across the national dance community.


Part of Jonas' success stems from using #CamerasandDancers—a meetup where dancers and photographers collaborate on shots in unique settings—to boost his own company and career. But it's the participants who have the most to gain from his innovative series, where everyone walks away with striking images for their portfolios—and, of course, their Instagram feeds. In just three short years, Jonas has redefined what it means to market dance to millennials.


Find out who else made Dance Magazine's "25 to Watch" list this year.

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Dancers at work in USC Glorya Kaufman School of Dance's facilities. Photo by Ema Peter, Courtesy USC Glorya Kaufman School of Dance

Meet 5 Recent USC Kaufman Grads Making Waves in the Dance Industry

Since welcoming its first freshman BFA class in 2015, the University of Southern California's Glorya Kaufman School of Dance has made a name for itself. The Los Angeles dance program is known for creating versatile artists in a collaborative, innovative training environment, and its alumni are already making bold professional leaps.

Dance Magazine caught up with five recent grads to see where they've landed and how USC Kaufman and its career services department prepared them for their future in the dance industry.

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July 2021