Jonas at The Getty Museum. Photo by Matthew Brush, Courtesy Jonas

25 to Watch 2018: Jacob Jonas

How many 25-year-old company founders can say they have a resumé of collaborations with everyone from The Kennedy Center to Pilobolus to The Getty Museum? Not many, save Jacob Jonas, artistic director of Jacob Jonas The Company and founder of the #CamerasandDancers Instameet series.

His Los Angeles–based contemporary dance company boasts sleek, virtuosic dancers and fresh, inventive choreography—but it's his ingenious brand-building know-how that has garnered him 80,000 Instagram followers and a reputation across the national dance community.


Part of Jonas' success stems from using #CamerasandDancers—a meetup where dancers and photographers collaborate on shots in unique settings—to boost his own company and career. But it's the participants who have the most to gain from his innovative series, where everyone walks away with striking images for their portfolios—and, of course, their Instagram feeds. In just three short years, Jonas has redefined what it means to market dance to millennials.


Find out who else made Dance Magazine's "25 to Watch" list this year.

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Darian Volkova, Courtesy Shayer

How I Deal with Racist Remarks as a Ballet Dancer of Color

After years of rigorous training, ballet dancers become accustomed to constructive and oftentimes harsh criticism. Being scrutinized is something that comes with the territory.

I myself spent the better half of my high school years in Russia, where political correctness does not get in the way of progress. We were trained to use criticism as fuel to propel us forward. Everything said in class or rehearsal was meant to help better ourselves and not to be taken personally.

But where is the line between helpful advice and offensive language?

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