Jonas at The Getty Museum. Photo by Matthew Brush, Courtesy Jonas

25 to Watch 2018: Jacob Jonas

How many 25-year-old company founders can say they have a resumé of collaborations with everyone from The Kennedy Center to Pilobolus to The Getty Museum? Not many, save Jacob Jonas, artistic director of Jacob Jonas The Company and founder of the #CamerasandDancers Instameet series.

His Los Angeles–based contemporary dance company boasts sleek, virtuosic dancers and fresh, inventive choreography—but it's his ingenious brand-building know-how that has garnered him 80,000 Instagram followers and a reputation across the national dance community.


Part of Jonas' success stems from using #CamerasandDancers—a meetup where dancers and photographers collaborate on shots in unique settings—to boost his own company and career. But it's the participants who have the most to gain from his innovative series, where everyone walks away with striking images for their portfolios—and, of course, their Instagram feeds. In just three short years, Jonas has redefined what it means to market dance to millennials.


Find out who else made Dance Magazine's "25 to Watch" list this year.

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Courtesy Bloch

The BLOCHspot + Alcyone Sneaker Are What Dancers Actually Need in 2021

Almost a year later and...yep, we're still in a global pandemic. As COVID-19 drags on, your pre-pandemic footwear is probably on its last legs by now (if it was ever up to dancing all day on floors that aren't sprung). And even when we do finally return to the stage, dancing in non-traditional spaces is a trend that's likely to stick around. Sporting a new pair of kicks designed specially for dancers might be just the boost you need to meet the dance world's "new normal" head-on.

Here, everything you need to know about the next-generation sneaker and handy spin spot that'll make this spring feel like the fresh start dancers deserve.

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February 2021