Jonas at The Getty Museum. Photo by Matthew Brush, Courtesy Jonas

25 to Watch 2018: Jacob Jonas

How many 25-year-old company founders can say they have a resumé of collaborations with everyone from The Kennedy Center to Pilobolus to The Getty Museum? Not many, save Jacob Jonas, artistic director of Jacob Jonas The Company and founder of the #CamerasandDancers Instameet series.

His Los Angeles–based contemporary dance company boasts sleek, virtuosic dancers and fresh, inventive choreography—but it's his ingenious brand-building know-how that has garnered him 80,000 Instagram followers and a reputation across the national dance community.


Part of Jonas' success stems from using #CamerasandDancers—a meetup where dancers and photographers collaborate on shots in unique settings—to boost his own company and career. But it's the participants who have the most to gain from his innovative series, where everyone walks away with striking images for their portfolios—and, of course, their Instagram feeds. In just three short years, Jonas has redefined what it means to market dance to millennials.


Find out who else made Dance Magazine's "25 to Watch" list this year.

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Bradford Chin. Photo by Pat Berrett, Courtesy Chin

Watching the Dance World Return, Without Me

Sitting on a quiet South Carolina beach this month, I felt something I hadn't felt in many months: the desire to move. I tried single-leg balances, some basic floorwork, headstands…formerly easy things that I now couldn't quite do. Stunned and emotionally spiraling, I sat in the sand and let it all wash over me; it wasn't until this moment that I finally reflected on what I had lost to the ongoing COVID-19 pandemic.

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July 2021