25 to Watch 2018: Jacob Jonas

Jonas and Jacob Jonas The Company co-founder Jill Wilson. Photo by Oveck Reyes, Courtesy Jonas.

How many 25-year-old company founders can say they have a resumé of collaborations with everyone from The Kennedy Center to Pilobolus to The Getty Museum? Not many, save Jacob Jonas, artistic director of Jacob Jonas The Company and founder of the #CamerasandDancers Instameet series. His Los Angeles–based contemporary dance company boasts sleek, virtuosic dancers and fresh, inventive choreography—but it's his ingenious brand-building know-how that has garnered him 80,000 Instagram followers and a reputation across the national dance community.

Part of Jonas' success stems from using #CamerasandDancers—a meetup where dancers and photographers collaborate on shots in unique settings—to boost his own company and career. But it's the participants who have the most to gain from his innovative series, where everyone walks away with striking images for their portfolios—and, of course, their Instagram feeds. In just three short years, Jonas has redefined what it means to market dance to millennials.

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Health & Body
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Essential oils sometimes get a bad rap. Between the aggressive social media marketing for the products and the sometimes magical-sounding claims about their healing properties, it's easy to forget what they can actually do. But if you look beyond the pyramid schemes and exaggerations, experts believe they have legit benefits to offer both mind and body.

How can dancers take advantage of their medicinal properties? We asked Amy Galper, certified aromatherapist and co-founder of the New York Institute of Aromatic Studies:

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Photo by Howard Sherman, Courtesy SDC

Karen Azenberg, a past president of the Stage Directors and Choreographers Society, stumbled on something peculiar before the union's 2015 move to new offices: a 52-year-old sealed envelope with a handwritten note attached. It was from Agnes de Mille, the groundbreaking choreographer of Oklahoma! and Rodeo. De Mille, a founding member of SDC, had sealed the envelope with gold wax before mailing it to the union and asking, in a separate note, that it not be opened. The reason? "It is the outline for a play, and I have no means of copyrighting…The material is eminently stealable."

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