Jonas and Jacob Jonas The Company co-founder Jill Wilson. Photo by Oveck Reyes, Courtesy Jonas.

25 to Watch 2018: Jacob Jonas

How many 25-year-old company founders can say they have a resumé of collaborations with everyone from The Kennedy Center to Pilobolus to The Getty Museum? Not many, save Jacob Jonas, artistic director of Jacob Jonas The Company and founder of the #CamerasandDancers Instameet series. His Los Angeles–based contemporary dance company boasts sleek, virtuosic dancers and fresh, inventive choreography—but it's his ingenious brand-building know-how that has garnered him 80,000 Instagram followers and a reputation across the national dance community.

Part of Jonas' success stems from using #CamerasandDancers—a meetup where dancers and photographers collaborate on shots in unique settings—to boost his own company and career. But it's the participants who have the most to gain from his innovative series, where everyone walks away with striking images for their portfolios—and, of course, their Instagram feeds. In just three short years, Jonas has redefined what it means to market dance to millennials.

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Cristina Aguilera in her De Agua, Plata y Tierra. Javier Fergo, Courtesy Jerez Festival

Meet Cristina Aguilera, Spain's Rising Flamenco Star

In just two years, dancer and choreographer Cristina Aguilera has performed her solo works at the two most important flamenco festivals in the world: the Seville Flamenco Biennial and the Jerez Festival. In De Agua, Plata y Tierra in Jerez, Aguilera brought drama and lyricism, but also the raw energy and precision that preserve traditional flamenco within a contemporary context. Unlike many of her colleagues who are taking an avant-garde approach, Aguilera maintains the classical line that comes from conservatory training, often trading fury and lightning speed for elegance and moments of thoughtful calm.

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