How many 25-year-old company founders can say they have a resumé of collaborations with everyone from The Kennedy Center to Pilobolus to The Getty Museum? Not many, save Jacob Jonas, artistic director of Jacob Jonas The Company and founder of the #CamerasandDancers Instameet series. His Los Angeles–based contemporary dance company boasts sleek, virtuosic dancers and fresh, inventive choreography—but it's his ingenious brand-building know-how that has garnered him 80,000 Instagram followers and a reputation across the national dance community.
Part of Jonas' success stems from using #CamerasandDancers—a meetup where dancers and photographers collaborate on shots in unique settings—to boost his own company and career. But it's the participants who have the most to gain from his innovative series, where everyone walks away with striking images for their portfolios—and, of course, their Instagram feeds. In just three short years, Jonas has redefined what it means to market dance to millennials.