Frederic M. Seegal has acquired DanceMedia, a suite of five respected publications (both print and digital) written for and by dancers, including the renowned Dance Magazine, which marks its 90th year of publication in 2017.
Seegal, Vice Chairman of Peter J. Solomon Company, has made his career advising major media, telecom and internet clients. He brings to DanceMedia a seasoned knowledge of and passion for the performing arts, having served as President of American Ballet Theatre’s Board of Trustees, and as trustee for New York City Center, San Francisco Symphony and San Francisco Opera. Currently, he is a trustee for Gallim Dance, based in New York.
“I’m very excited about the potential for growth represented by these highly respected publications and the tremendous content they’ve created over the years,” says Seegal. “These magazines have enjoyed exceptional stability during a time when there has been sweeping change in the publishing industry, as they have continued to be the authoritative voice for the entire dance world.”
“The DanceMedia publications deliver the most effective and highly targeted opportunities for the industry—in both print and online,” says Amy Cogan, Senior Vice President & Group Publisher. “Our reach is unsurpassed. This vote of confidence in our properties can only boost their effectiveness as we move into the future.”
In addition to Dance Magazine, which is regarded as the most trusted content in the field of dance, the DanceMedia titles, with a combined reach of more than 2 million, include: Dance Spirit, written for dancers who aspire to “So You Think You Can Dance,” Pointe for students training pre-professionally for careers in ballet, Dance Teacher for studio owners and educators in conservatories, k–12 schools, and on faculty with colleges and universities. Dance Retailer News is the only monthly b2b publication connecting dance manufacturers with storeowners who serve the buying public.
Macfadden Communications Group, which has owned Dance Magazine since 2001 and DanceMedia since its formation in 2006, will continue to provide publishing services for the brand, including digital services, print management, circulation and accounting, according to Carolyn Callahan, President and Chief Operating Officer. “The opportunities presented by this new affiliation assure a solid future for these titles,” Callahan says. “We look forward to a lasting partnership.” No changes in staffing are anticipated.
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