Over the past week, David Hallberg has been up to something unusual: He's started to become the next Misty Copeland.

I know, I know. Hear me out. While he's obviously not a black woman in a field where that population is sorely underrepresented, he seems to be taking a few pages out of Copeland's playbook, and making a go at reaching household name status.


For starters, this happened (just saying):

Last week, we learned Hallberg was working on a memoir, titled A Body of Work: Dancing to the Edge and Back. It's set to join Copeland's Life in Motion on bookshelves November 7.

(Of course, he's still a children's book and a health and diet book away from matching his ABT counterpart, but it's not a shabby start.)

Now, Women's Wear Daily just announced that Hallberg will be one-upping Copeland's Under Armour contract as the newest face of Nike(!). The $32 billion sports brand has asked him to model for its latest campaign for NikeLab's all conditions gear in both still and video ads. The images will officially premiere tonight in a exhibition called "Objects of Desire," featuring 20 years of "brand-defining" Nike campaigns.

Hallberg told WWD that Nike had been pursuing him for over five years, but this felt like the right fit at the right time: "Working with the ACG poncho, which signified weathering the outer elements, clicked with me right away. I've weathered a lot in my career, so it spoke to me."

Today's front page of WWD

Like Copeland, he'll be showcasing dance's unique blend of artistry and athleticism, and breaking long-held stereotypes about ballet being a "sissy" pastime. "We train like athletes and we push ourselves to the limit. It's great we're gaining awareness of how dancers hone their craft," he tells WWD.

So what's next? (Aside from ABT's spring season at the Met, of course.) Don't count us surprised if you hear about a movie offer.

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When it comes to equipment, dancers don't need much—just shoes and whatever can fit in their dance bag. But between rehearsals in the studio and performances on stage, one major piece of equipment often goes overlooked—the floor.

Dancers too often find themselves warming up on the concrete or carpet backstage, or wanting to practice in a location without a proper floor. For years, Harlequin Floors has offered a solution to this problem with its innovative turning board, offering a portable and personal floor that can be flipped between marley and wood. Now, they've revolutionized portability again with their practice mat, offering dancers the option to roll up their own personal floor and sling it over their shoulders like a yoga mat.

We spoke with experts from every corner of the dance industry to see how Harlequin's products have become their everyday essentials:

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