The DIY, anything-goes ethos of Edinburgh Festival Fringe goes hand in hand with the ideals of crowdfunding. So it only makes sense that Kickstarter would launch an official partnership with Edinburgh Festival Fringe Society. Incentives for artists to fund their Fringe appearances using the crowdfunding platform include tailored one-on-one coaching and extra promotion via Kickstarter's social media. The platform is also providing financial backing for a new series of initiatives that support the health and well-being of creators bringing their work to Edinburgh this month.
John Scott's Lear funded its 2017 Fringe appearance via Kickstarter. Photo by Patrick Moore, Courtesy Cultural Counsel