Matthew Brush, Courtesy Jonas

Jacob Jonas Is Tired of Dancers Being Judged By Their Paychecks

When we named Jacob Jonas one of our "25 to Watch" two years ago, he was turning heads with his innovative #CamerasandDancers Instameet series and the high-profile collaborations it earned him. #CamerasandDancers is still going strong—in fact a few months back Jonas celebrated his 50th meet—as is Jonas' savvy social media presence. But let us not forget that Jonas also has a sleek L.A.-based contemporary dance company which has also made exciting leaps in the past few years, performing in increasingly impressive venues—including Beverly Hills' Wallis Annenberg Center for the Performing Arts, where they are currently the company-in-residence—as Jonas continues to refine his dynamic choreography.

We caught up with Jonas for our "Spotlight" series:


What is the most common misconception about dancers?

How their economic worth determines their value. The people I know that enter this medium do it to grow, inspire, connect and share. Not for a paycheck.

What other career would you like to try?

I would be interested in architecture. I enjoy looking at architecture and thinking about physical spaces. How people and nature coexist with these spaces and how to manipulate light and scale. I think this would be the closest thing to choreography but using materials instead of bodies.

What was the last dance performance you saw?

Merce Cunningham's Night of 100 Solos at CAP UCLA. Was very inspired.

What's the most-played song on your phone?

I most often throw on a playlist. Rarely listen to the same songs repeatedly unless I am in a process.

Do you have a pre-performance ritual?

My company is very family-oriented. We warm up as a group and before the show like to huddle up and share any messages of motivation.

What's your favorite book?

The Giving Tree by Shel Silverstein.

Where can you be found two hours after a performance ends?

Hopefully in a jacuzzi.

Where did you last vacation?

We recently toured Hawaii and I stayed a few extra days exploring the island.

What app do you spend the most time on?

Instagram. I enjoy seeing the unique perspectives of the world from all my friends. I mainly follow photographers and culture outlets so it is a great form of inspiration. I also enjoy sharing my photos and receiving support and feedback.

Who is the person you most want to dance with—living or dead?

Lloyd Newson or Jim Carrey.

What's the first item on your bucket list?

Spend time in Ireland. I watched a film called Ondine that featured the south of the country and I would love to spend a month or two there.

What's your go-to crosstraining routine?

In the summers, I swim a mile in the ocean every Saturday morning. During the rest of the year, I enjoy going to the gym, weight training and playing basketball. Basketball is especially fun for me as it has the same physical demand as dance without the creative expectations.

What's the worst advice you've ever received?

I had a teacher who told me to stick to street dance when choreographing as that was how I started dancing. The teacher had his MFA, and assumed his degree meant his experience was greater than mine. I held on to this advice for a few years until I met my mentor Donald Byrd who helped introduce other vocabularies into my work. Oftentimes, people who you think are teaching you can be hurting you.

If you could relive one performance, what would it be?

Performing on the Venice Beach Boardwalk where I first started as a street performer.

Latest Posts


Getty Images

Why It’s More Important Than Ever for Dance Companies to Watch Marketing Trends

It's easy to come up with excuses not to spend time and money on marketing right now.

You may have lost revenue due to canceled classes and performances and need to be tight with your budget. You may fear appearing opportunistic during a global crisis. You may worry that people just don't have any money to spend right now.

While these are all understandable, they miss the larger point: Marketing is ultimately about building relationships with your community, says Gretchen Fox, CEO and founder of MTO Agency. And these relationships matter more now than ever—especially within our tight-knit dance community.

We talked to the experts at MTO about best practices for marketing during difficult times, and the trends that all dance companies should be paying attention to right now. And to get even deeper into your questions about everything from promoting your virtual performances to making up for lost ticket revenue, join us for a (free!) live webinar with MTO, June 11 at 3 pm ET.

GO DEEPER SHOW LESS