Andrew Eccles via Cole Haan

These New Cole Haan Ads With NYCB Are Giving Us That #FridayFeeling

These New York City Ballet dancers (especially the high-spirited Amar Ramasar) capture exactly how we feel on a summer Friday.

Andrew Eccles via Cole Haan


Yesterday, shoe designer Cole Haan launched their Extraordinary Comes to Life campaign in collaboration with NYCB dancers, including resident choreographer Justin Peck, principal dancers Sara Mearns, Megan Fairchild and Amar Ramasar, and corps dancer Gretchen Smith. The three dancer-friendly shoe lines are designed to support an active lifestyle, taking you from street to studio in comfortable and stylish footwear.

Stemming directly from Cole Haan's first Grand franchise, ØriginalGrand, the new campaign introduces the dual-gender GrandEvølution collection, as well as GrandMøtion for men and StudiøGrand for women.

We're all for new fashion lines created with dancers in mind, but we're mostly loving the way the photos and GIFs from the campaign capture the dancers in motion. Check out more photos below:

Megan Fairchild by Andrew Eccles via Cole Haan

Gretchen Smith, Sara Mearns, Megan Fairchild by Andrew Eccles via Cole Haan

Justin Peck by Andrew Eccles via Cole Haan

Sara Mearns and Justin Peck by Andrew Eccles via Cole Haan

Latest Posts


Studio shots by Alinne Volpato

Jovani Furlan's Open-Hearted Dancing—And Personality—Lights Up New York City Ballet

Something magical happens when Jovani Furlan smiles at another dancer onstage. Whether it's a warm acknowledgment between sections of Jerome Robbins' Dances at a Gathering or an infectious grin delivered in the midst of a puzzle box of a sequence in Justin Peck's Everywhere We Go, whoever is on the receiving end brightens.

"I could stare at him forever," says New York City Ballet principal Megan Fairchild. "He's just that kind of open spirit. He's not judging anything. It's like he's looking at you with his arms wide open and a big smile—even if he's not smiling, that's the energy he's giving you."

GO DEEPER SHOW LESS