Breaking Stereotypes

This Video Shatters Negative Stereotypes About Pole Dancing in Under 90 Seconds

A still from "The Pole," via YouTube

"Weirdo. Pervert. Disgusting." These are just a few of the insults—and the milder ones at that—often directed at pole dancers. Perhaps more than any other dancers, its practitioners are constantly fighting for recognition that they are indeed athlete artists. Now, they're getting major support from a surprising source: Sprite.


The soft drink brand recently teamed up with director Jo Roy and Alberto del Campo, a champion pole dancer and Cirque du Soleil performer, to create a short film. In less than 90 seconds, it cleverly dispels these negative stereotypes, replacing them with a picture of extreme strength and control.

Sprite_The Pole

As del Campo cycles through insane balances and inversions, a voiceover hurls a series of insults, calling him "a disease to the world, to good taste and to social morality." Unfazed, del Campo carries on. Sprite's closing message? "It's haters season. Stay fresh."

Not only is this ad campaign the perfect clap back, but it's perfect motivation to hit the gym for arm day.

The Conversation
News
Courtesy Ritzel

Capezio, Bloch, So Dança, Gaynor Minden.

At the top of the line, dancers have plenty of quality footwear options to choose from, and in most metropolitan areas, stores to go try them on. But for many of North America's most economically disadvantaged dance students, there has often been just one option for purchasing footwear in person: Payless ShoeSource.

Keep reading... Show less
Trending
Jayme Thornton

When Sonya Tayeh saw Moulin Rouge! for the first time, on opening night at a movie theater in Detroit, she remembers not only being inspired by the story, but noticing the way it was filmed.

"What struck me the most was the pace, and the erratic feeling it had," she says. The camera's quick shifts and angles reminded her of bodies in motion. "I was like, 'What is this movie? This is so insane and marvelous and excessive,' " she says. "And excessive is I think how I approach dance. I enjoy the challenge of swiftness, and the pushing of the body. I love piling on a lot of vocabulary and seeing what comes out."

Keep reading... Show less
Dancers Trending
Robbie Fairchild in a still from In This Life, directed by Bat-Sheva Guez. Photo courtesy Michelle Tabnick PR

Back when Robbie Fairchild graced the cover of the May 2018 issue of Dance Magazine, he mentioned an idea for a short dance film he was toying around with. That idea has now come to fruition: In This Life, starring Fairchild and directed by dance filmmaker Bat-Sheva Guez, is being screened at this year's Dance on Camera Festival.

While the film itself covers heavy material—specifically, how we deal with grief and loss—the making of it was anything but: "It was really weird to have so much fun filming a piece about grief!" Fairchild laughs. We caught up with him, Guez and Christopher Wheeldon (one of In This Life's five choreographers) to find out what went into creating the 11-minute short film.

Keep reading... Show less
The Creative Process
Terry Notary in a movement capture suit during the filming of Rise of the Planet of the Apes. Photo by Sigtor Kildal, Courtesy Notary

When Hollywood needs to build a fantasy world populated with extraordinary creatures, they call Terry Notary.

The former gymnast and circus performer got his start in film in 2000 when Ron Howard asked him to teach the actors how to move like Whos for How the Grinch Stole Christmas. Notary has since served as a movement choreographer, stunt coordinator and performer via motion capture technology for everything from the Planet of the Apes series to The Hobbit trilogy, Avatar, Avengers: Endgame and this summer's The Lion King.

Since opening the Industry Dance Academy with his wife, Rhonda, and partners Maia and Richard Suckle, Notary also offers movement workshops for actors in Los Angeles.

Keep reading... Show less

mailbox

Get Dance Magazine in your inbox