This Video Shatters Negative Stereotypes About Pole Dancing in Under 90 Seconds
A still from "The Pole," via YouTube
"Weirdo. Pervert. Disgusting." These are just a few of the insults—and the milder ones at that—often directed at pole dancers. Perhaps more than any other dancers, its practitioners are constantly fighting for recognition that they are indeed athlete artists. Now, they're getting major support from a surprising source: Sprite.
The soft drink brand recently teamed up with director Jo Roy and Alberto del Campo, a champion pole dancer and Cirque du Soleil performer, to create a short film. In less than 90 seconds, it cleverly dispels these negative stereotypes, replacing them with a picture of extreme strength and control.
As del Campo cycles through insane balances and inversions, a voiceover hurls a series of insults, calling him "a disease to the world, to good taste and to social morality." Unfazed, del Campo carries on. Sprite's closing message? "It's haters season. Stay fresh."
Not only is this ad campaign the perfect clap back, but it's perfect motivation to hit the gym for arm day.
A page from the December 1944 issue of Dance Magazine
Sometimes we find absolute gems in the DM Archives. And sometimes we find things that are so bizarre we couldn't have made them up if we tried. Take, for example, the opening lines of an article that appeared in the December 1944 issue of Dance Magazine:
If everyone seems a bit obsessed with tidying up right now, blame the trendy Japanese organizing guru Marie Kondo. Her uber-popular book-turned-Netflix-show has so many people purging their closets that thrift stores can no longer keep up with the donations. The reason? Fans are falling in love with what Kondo calls "the life-changing magic of tidying up."