This Video Shatters Negative Stereotypes About Pole Dancing in Under 90 Seconds

"Weirdo. Pervert. Disgusting." These are just a few of the insults—and the milder ones at that—often directed at pole dancers. Perhaps more than any other dancers, its practitioners are constantly fighting for recognition that they are indeed athlete artists. Now, they're getting major support from a surprising source: Sprite.


The soft drink brand recently teamed up with director Jo Roy and Alberto del Campo, a champion pole dancer and Cirque du Soleil performer, to create a short film. In less than 90 seconds, it cleverly dispels these negative stereotypes, replacing them with a picture of extreme strength and control.

Sprite_The Pole

As del Campo cycles through insane balances and inversions, a voiceover hurls a series of insults, calling him "a disease to the world, to good taste and to social morality." Unfazed, del Campo carries on. Sprite's closing message? "It's haters season. Stay fresh."

Not only is this ad campaign the perfect clap back, but it's perfect motivation to hit the gym for arm day.

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Courtesy Esse

What It Was Like When Ruth Bader Ginsburg Was in the Audience—or Backstage

The 27 years that Ruth Bader Ginsburg spent on the U.S. Supreme Court were 27 years that she spent as one of Washington, D.C.'s most ardent, elegant and erudite supporters of the performing arts. The justice, who died on September 18 of metastatic cancer, was also an avid cultural tourist, traveling to the Santa Fe and Glimmerglass operas nearly every summer, as well as occasionally returning to catch shows in her native New York City.

Ginsburg's opera fandom was well known, but her tastes were wide-ranging. Particularly in the last 10 years of her life, after Ginsburg lost her beloved husband, Marty, it was not unusual for the petite justice and her security detail to be spotted at theaters several nights a week. She saw everything, from classic musicals to serious new plays, plus performances that defied classification, like Martha Clarke's dance drama Chéri, with Alessandra Ferri and Herman Cornejo, which toured to the Kennedy Center in 2014.

To honor Ginsburg, Dance Magazine asked three dance artists whose performances the justice attended to recall what Ginsburg meant to them.

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