Kara Leigh Cannella, a senior dance major at the University of the Arts in Philadelphia, was scrolling through TikTok one day this fall, when she came across a sound that caught her attention. It was a 15-second clip called “HOOPLA,” by the user known as @kyleyoumadethat, and it instantly made her want to dance. She … Continue reading What Makes a TikTok Dance Go Viral?