How Can Companies Retain Family Audiences Post-Nutcracker?

Most ballet administrators will admit that they hear the tinkling of a celesta each December and think “Ka-ching!” Performing The Nutcracker generates revenue to fund the remainder of many companies’ seasons. But what if families didn’t wait 12 months to return? While not every 6-year-old is ready to sit through Swan Lake, some enterprising troupes […]