These days, it’s hard to scroll through social media without seeing a beautifully produced dance video. While artists and companies may have once relied on flyers and posters to promote their performances, video has become the most effective way to reach the broadest audience possible. But with so many high-quality videos competing for attention online, […]

Earlier this summer, strange billboards and bus-stop ads started popping up around Louisville, Kentucky. A woman, Jessica, was sending public messages—that seemed really personal—to a guy named Chris. Things like, “Chris, maybe we should try role playing” or “Chris, let’s talk about your performance issues.” Photo courtesy Louisville Ballet Theories were tossed around on a […]

Ezra Hurwitz‘s dance trailers are tailor-made for going viral. His fast-moving shorts highlight not only the glamour of dance but also the grit, with a stylish Millennial sensibility. The former Miami City Ballet corps member has been tapped by everyone from San Francisco Ballet to The Kennedy Center to Broadway’s Chicago. He’s also done commercials […]