Career Advice
Ezra Hurwitz's videos creatively capture upcoming works for companies like American Ballet Theatre. Image courtesy Hurwitz

These days, it's hard to scroll through social media without seeing a beautifully produced dance video. While artists and companies may have once relied on flyers and posters to promote their performances, video has become the most effective way to reach the broadest audience possible. But with so many high-quality videos competing for attention online, only the most compelling content stands out from the crowd—and converts to ticket sales.

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News
Jessica is trying to tell Chris something, but does this message have a deeper meaning? Photo courtesy Louisville Ballet

Earlier this summer, strange billboards and bus-stop ads started popping up around Louisville, Kentucky. A woman, Jessica, was sending public messages—that seemed really personal—to a guy named Chris. Things like, "Chris, maybe we should try role playing" or "Chris, let's talk about your performance issues."

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The Creative Process
Ezra Hurwitz has created a successful second career in film. Photo by Erin Baiano, courtesy Hurwitz.

Ezra Hurwitz's dance trailers are tailor-made for going viral. His fast-moving shorts highlight not only the glamour of dance but also the grit, with a stylish Millennial sensibility.

The former Miami City Ballet corps member has been tapped by everyone from San Francisco Ballet to The Kennedy Center to Broadway's Chicago. He's also done commercials for non-dance companies like WeWork and Opening Ceremony, and collaborated on a music video for The National with Justin Peck. But no matter who's in front of the camera, his dancer's eye is always behind it.

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