How To Land An Endorsement Deal, According to Misty Copeland's Manager

In 2012, Misty Copeland was already a star on the American Ballet Theatre stage. But a national ad campaign for Diet Dr. Pepper effec­tively introduced the dancer to a whole new audience. Gilda Squire, Copeland’s manager who negotiated the deal with the brand’s advertising company, says partnering with the soda was a carefully planned move. […]