Launching a dancewear line seems like a great way for professional dancers to flex new artistic muscles and make side money. Several direct-to-consumer brands founded by current or former professional dancers, like Elevé and Luckleo, currently compete with bigger retailers, like Capezio.
But turning your brand into the next Yumiko is more challenging than some budding designers may realize.
Tan Li Min working with Queensland Ballet dancer Lou Spichtig. Photo by Jovian Lim, Courtesy Cloud & Victory
Cloud & Victory gets dancers. The dancewear brand's social media drools over Roberto Bolle's abs, sets classical variations to Beyoncé and moans over Mondays and long adagios. And it all comes from the mind of founder Tan Li Min, the boss lady who takes on everything from designs to inventory to shipping orders.
Known simply (and affectionately) to the brand's 41K Instagram followers as Min, she's used her wry, winking sense of humor to give the Singapore-based C&V international cachet.
She recently spoke with Dance Magazine about building the brand, overcoming insecurity and using pizza as inspiration.
Dance Theatre of Harlem's Alison Stroming in a Capezio leotard (via capezio.com)
There's a change in the air these past few weeks—is it fall? Not quite yet. More importantly, it's PUMPKIN SPICE SEASON. And now, the quintessentially autumnal flavor isn't just for lattes anymore. Dancewear companies are picking up on the trend, offering more and more pieces in rich, sweet orange shades. Behold, eight of our favorite pumpkin spice-inspired pieces for your dancing enjoyment.
"Ballet pink" tights and palest-pink slippers. "Nude" fabrics that match only the lightest of skin tones. Unfortunately, many dancewear staples have historically been available only in a single "flesh tone" that tended to exclude non-Caucasian dancers.