Style & Beauty

Launching a dancewear line seems like a great way for professional dancers to flex new artistic muscles and make side money. Several direct-to-consumer brands founded by current or former professional dancers, like Elevé and Luckleo, currently compete with bigger retailers, like Capezio.

But turning your brand into the next Yumiko is more challenging than some budding designers may realize.

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Career Advice
Tan Li Min working with Queensland Ballet dancer Lou Spichtig. Photo by Jovian Lim, Courtesy Cloud & Victory

Cloud & Victory gets dancers. The dancewear brand's social media drools over Roberto Bolle's abs, sets classical variations to Beyoncé and moans over Mondays and long adagios. And it all comes from the mind of founder Tan Li Min, the boss lady who takes on everything from designs to inventory to shipping orders.

Known simply (and affectionately) to the brand's 41K Instagram followers as Min, she's used her wry, winking sense of humor to give the Singapore-based C&V international cachet.

She recently spoke with Dance Magazine about building the brand, overcoming insecurity and using pizza as inspiration.

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Just for Fun
When you see these sale prices, you'll jump for joy too. (via @covalentactivewear on Instagram)

Every so often, the e-retail gods conspire to save us from that weekly terror known as *~Monday~*. Today marks another one of those rare and precious moments.

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Editors’ Picks
When you see these sale prices, you'll jump for joy too. (via @covalentactivewear on Instagram)

Every so often, the e-retail gods conspire to save us from that weekly terror known as *~Monday~*. Today marks another one of those rare and precious moments.

Keep reading... Show less
Editors’ Picks
via capezio.com

As of today, there are only 13 nights until the spoOoOokiest evening of the year—and just 1 week left, if you're planning to dress up over Halloweekend. Do you have your costume(s) yet?

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Just for Fun
Photo via capezio.com

As of today, there are only 13 nights until the spoOoOokiest evening of the year—and just 1 week left, if you're planning to dress up over Halloweekend. Do you have your costume(s) yet?

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Editors’ Picks
Dance Theatre of Harlem's Alison Stroming in a Capezio leotard (via capezio.com)

There's a change in the air these past few weeks—is it fall? Not quite yet. More importantly, it's PUMPKIN SPICE SEASON. And now, the quintessentially autumnal flavor isn't just for lattes anymore. Dancewear companies are picking up on the trend, offering more and more pieces in rich, sweet orange shades. Behold, eight of our favorite pumpkin spice-inspired pieces for your dancing enjoyment.

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Editors’ Picks
via @discountdance on Instagram

"Ballet pink" tights and palest-pink slippers. "Nude" fabrics that match only the lightest of skin tones. Unfortunately, many dancewear staples have historically been available only in a single "flesh tone" that tended to exclude non-Caucasian dancers.

Thankfully, in recent years dancewear companies have begun to respond to this issue, offering more varied shades of tights, pointe shoes, body tights, etc. (One former Knicks City Dancer even made inclusiveness the foundation of her business model.) Now, you can also get foundation garments that suit your unique skin tone with the new Mariia True Bare Collection.

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