“Inside & Outwards”

In partnership with the New York City Metro branch of the National Alliance on Mental Illness and producer HunterPark, dance filmmaker Ezra Hurwitz created “Inside & Outwards” to bring awareness to the mental health challenges of isolation caused by the pandemic. Narrated by Sarah Jessica Parker, with original music by Sufjan Stevens and choreography by […]

Apple Tapped ABT and NYCB Stars for This Gorgeous iPhone Promo

Apple—continuing their sensational streak of genius dance collabs—has done it again, with a sleek promo video for the new iPhone that features the ballet world’s best and brightest. The beautiful short film, titled “Mobile Devices” (we see what they did there!), is directed by former Miami City Ballet dancer Ezra Hurwitz. It follows a day […]

The Secret to Making Marketing Videos People Actually Want to Watch

These days, it’s hard to scroll through social media without seeing a beautifully produced dance video. While artists and companies may have once relied on flyers and posters to promote their performances, video has become the most effective way to reach the broadest audience possible. But with so many high-quality videos competing for attention online, […]

How Dancer-Turned-Filmmaker Ezra Hurwitz Makes Dance Go Viral

Ezra Hurwitz‘s dance trailers are tailor-made for going viral. His fast-moving shorts highlight not only the glamour of dance but also the grit, with a stylish Millennial sensibility. The former Miami City Ballet corps member has been tapped by everyone from San Francisco Ballet to The Kennedy Center to Broadway’s Chicago. He’s also done commercials […]

Dancing with the Camera: Ezra Hurwitz on Capturing Dance on Film

Sometimes it feels like you can’t go to a ballet company’s website, check Facebook, or research a new ballet without coming across one of Ezra Hurwitz‘s stylish dance shorts. In just a couple of years, this former Miami City Ballet dancer has become the king of the dance teaser. Already, he’s worked with San Francisco […]

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