What does it take to "make it" in dance? It's no secret that turning this passion into a profession can be a struggle. In such a competitive field, talent alone isn't enough to get you where you want to be.
So what kinds of steps can you take to become successful? Dance Magazine spoke to 33 people from all corners of the industry to get their advice on the lessons that could help us all, no matter where we are in our careers.
For Dance Magazine's 90th anniversary issue, we wanted to celebrate the movers, shakers and changemakers who are having the biggest impact on our field right now. There were so many to choose from! But with the help of dozens of writers, artists and administrators working in dance, the Dance Magazine staff whittled the list down to those we felt are making the most difference right now.
Click through the links below to find out why they made our list.
Gilda Squire got her first lessons in branding at the investment firm Goldman Sachs. Today she manages ballet's most visible star: Misty Copeland. Squire's approach to Copeland's endorsements and outside commitments, carefully crafted with the ballerina, has established a new professional framework for dancers, one that straddles a range of media platforms and opportunities.
In 2012, Misty Copeland was already a star on the American Ballet Theatre stage. But a national ad campaign for Diet Dr. Pepper effectively introduced the dancer to a whole new audience. Gilda Squire, Copeland's manager who negotiated the deal with the brand's advertising company, says partnering with the soda was a carefully planned move.
"It wasn't a huge payout, but I saw it as a strategic opportunity," says Squire. In the years since, Copeland has become a household name, landing partnership after partnership with brands like Oikos yogurt, watchmaker Seiko USAand Under Armour.