The Most Influential People in Dance Today: Gilda Squire

Gilda Squire got her first lessons in branding at the investment firm Goldman Sachs. Today she manages ballet’s most visible star: Misty Copeland. Squire’s approach to Copeland’s endorsements and outside commitments, carefully crafted with the ballerina, has established a new professional framework for dancers, one that straddles a range of media platforms and opportunities. After […]

The Most Influential People in Dance Today

For Dance Magazine‘s 90th anniversary issue, we wanted to celebrate the movers, shakers and changemakers who are having the biggest impact on our field right now. There were so many to choose from! But with the help of dozens of writers, artists and administrators working in dance, the Dance Magazine staff whittled the list down […]

How To Land An Endorsement Deal, According to Misty Copeland's Manager

In 2012, Misty Copeland was already a star on the American Ballet Theatre stage. But a national ad campaign for Diet Dr. Pepper effec­tively introduced the dancer to a whole new audience. Gilda Squire, Copeland’s manager who negotiated the deal with the brand’s advertising company, says partnering with the soda was a carefully planned move. […]