What It Takes to Launch a Successful Influencer Business

Pandemic or not, Alison Stroming has been booking job after job—and she has her social media to thank. “Every job I’ve booked in quarantine has happened because someone DMed me or sent me an email saying, ‘We found you on Insta or TikTok,’ ” she says. Stroming, who started amassing her social media following while […]

The Ballet Influencers with Bigger Careers Online Than Onstage

Some dancers call them “fake” ballerinas. Some resent their lack of serious stage credentials to back up their success. Some feel their accounts are deceitful, since regular people don’t know the difference between a great dancer and a great dance model. But most ballet influencers aren’t out to trick anyone. They’re simply finding a new […]