Many dancers have successful careers without being active on social media. Getty Images.
It goes against my core values to promote myself on Instagram, since the quality of my dancing matters more to me than tricks. Yet some of my favorite companies hire dancers with large followings on their IG accounts. Should I bother to audition at these places? I have strong technique, but I'm not Gumby.
Choreographer Loni Landon is no stranger to the enticing power of social media. Instagram, for example, makes it very easy for Landon to connect with other artists. "I feel torn about it," says Landon. "On one hand, I think it can be used in a really positive way. I have received so many jobs through connecting with people on social media. But I do think sometimes people are on it for the wrong reasons and it becomes a popularity contest."
A successful career takes more than great technique. Photo by Thinkstock
Since its founding in 1999, more than 80,000 ballet dancers have participated in Youth America Grand Prix events. While more than 450 alumni are currently dancing in companies across the world, the vast majority—tens of thousands—never turn that professional corner. And these are just the statistics from one competition.
"You may have the best teacher in the world and the best work ethic and be so committed, and still not make it," says YAGP founder Larissa Saveliev. "I have seen so many extremely talented dancers end up not having enough motivation and mental strength, not having the right body type, not getting into the right company at the right time or getting injured at the wrong moment. You need so many factors, and some of these are out of your hands."
Social media validates extremes over clean, solid technique. Photo by David Hofmann/Unsplash
The entrancing power of Instagram can't be denied. I've lost hours of my life scrolling the platform looking at other people documenting theirs. What starts as a "quick" fill-the-moment check-in can easily lead to a good 10-15 minute session, especially if I enter the nebulous realm of "suggested videos."
My algorithm usually shows me professional ballet dancers in performances, rehearsals, class, backstage and on tour, which I quite enjoy. But there are the other dance feeds that I find myself simultaneously intrigued and horrified by: the hyper-elastic, hyper-extended, gumby-footed girls always at the barre doing developpés to six o'clock. There are the multiple turners, the avid stretchers and we can't forget the endless balancers.
This parade of tricksters always makes me wonder, What else can they do? Can they actually dance?