New York City–based choreographer and director Jennifer Weber once worked on a project with a strict social media policy: " 'Hire no one with less than 10K, period'—and that was a few years ago," she says. "Ten thousand is a very small number now, especially on Instagram."
The commercial dance world is in a period of transition, where social media handles and follower counts are increasingly requested by casting directors, but rarely offered by dancers up front. "I can see it starting to show up on resumés, though, alongside a dancer's height and hair color," predicts Weber.
But pre-show routines are also highly individual, and involve artists preparing their heads for performance just as much as their bodies. That could mean anything from listening to a favorite song, bonding with cast members or meditating.
Feeling like your pre-show ritual could use a bit of inspiration? These 12 pros shared their tried-and-true routines with us:
When we named Jacob Jonas one of our "25 to Watch" two years ago, he was turning heads with his innovative #CamerasandDancers Instameet series and the high-profile collaborations it earned him. #CamerasandDancers is still going strong—in fact a few months back Jonas celebrated his 50th meet—as is Jonas' savvy social media presence. But let us not forget that Jonas also has a sleek L.A.-based contemporary dance company which has also made exciting leaps in the past few years, performing in increasingly impressive venues—including Beverly Hills' Wallis Annenberg Center for the Performing Arts, where they are currently the company-in-residence—as Jonas continues to refine his dynamic choreography.
There's a tradition in hip-hop culture of reclaiming negative words as positive ones. That's why you might hear things like "nasty" or "bad" as compliments. The same goes for ILL-Abilities, a breaking crew comprised of differently-abled dancers:
"The 'ill' does not refer to 'sick' or 'unwell' but rather to incredible, amazing, intricate, talent," they write on their website. "Rather than seeing the negative limitations of 'disability,' this crew focuses on their positive, or 'ill,' abilities."
Jonas at The Getty Museum. Photo by Matthew Brush, Courtesy Jonas
How many 25-year-old company founders can say they have a resumé of collaborations with everyone from The Kennedy Center to Pilobolus to The Getty Museum? Not many, save Jacob Jonas, artistic director of Jacob Jonas The Company and founder of the #CamerasandDancers Instameet series.
His Los Angeles–based contemporary dance company boasts sleek, virtuosic dancers and fresh, inventive choreography—but it's his ingenious brand-building know-how that has garnered him 80,000 Instagram followers and a reputation across the national dance community.
Photo by Jessica Zollman (@jayzombie) via #CamerasandDancers
If you're like us, your Instagram feed is probably oversaturated with gorgeous dance shots of your favorite performers. (Not complaining!) But search for "#CamerasandDancers," and you'll find dance photography that stands out from the crowd.
#CamerasandDancers in Washington Square Park, PC Dave Krugman (@davekrugman)