Keone and Mari Madrid. Photo by Carlo Aranda, Courtesy Matt Ross Public Relations
Keone and Mari Madrid are hardly strangers to the spotlight. Together, the powerhouse partners have performed in a Justin Bieber music video and on "The Ellen DeGeneres Show," and have choreographed for "So You Think You Can Dance." With around 250,000 subscribers, you could say Keone and Mari are "YouTube famous," but, thanks in part to a successful stint on NBC's "World of Dance" last year, they've become much more than that. Case in point: They're currently co-creating, choreographing and starring in their first full-length production, Beyond Babel. The immersive show will debut in San Diego this month; Keone and Mari hope to eventually take it on tour.
Boy meets girl. Boy and girl start dancing together. They fall in love, create epic dance collaborations, go viral on YouTube, get married and perform together on Times Square billboards.
Though it's not the most common love and success story, it's the story of Keone and Mariel (Mari) Madrid. Often compared to commercial choreographers (and fellow husband-and-wife team) Tabitha and Napoleon D'umo for their sweet lyrical, hip-hop style, Keone, 26, and Mari, 29, have grown a worldwide fan base and become darlings of the urban choreography industry. Their YouTube videos have garnered several million views, capturing the attention of people like Ellen DeGeneres, who invited them to perform on her show.