The Latest: What's In a Name?
Strengthening ties with its community, North Carolina Dance Theatre has rebranded itself as Charlotte Ballet.
Gregory Taylor and Emily Ramirez in Dwight Rhoden’s Gateways. Photo by Peter Zay, Courtesy Charlotte Ballet.
To some, it was a surprise when North Carolina Dance Theatre announced in April that it had changed its name to Charlotte Ballet. But for artistic director Jean-Pierre Bonnefoux and his wife, associate artistic director Patricia McBride, who took over the Charlotte-based company in 1996, solidifying NCDT’s regional brand had been a long-term goal. “Jean-Pierre and Patricia have always thought the name should be Charlotte Ballet,” says executive director Douglas Singleton. “Everything we do is ballet.”
The name change has come in response to an evolving Charlotte, now home to Bank of America and many other large financial operations. Today, the city ranks as one of the fastest growing in the U.S. As its population has shifted, so has NCDT’s audience. “Many folks moving to Charlotte haven’t brought an understanding of the ‘dance theater’ tradition with them,” says Singleton. “They are bringing a ‘ballet’ tradition with them.”
North Carolina Dance Theatre had spent recent years refocusing its audience development and marketing strategies. It has paid off: Ticket sales have increased 75 percent and donor gifts have tripled. And in 2010, NCDT moved into the Patricia McBride and Jean-Pierre Bonnefoux Center for Dance. Still, consultants agreed that renaming the company would substantially help it bridge connections to Charlotte’s artistically conservative community: In a preliminary poll surveying potential local customers—people who had not attended a performance in at least three years—nearly 50 percent said they were familiar with the name Charlotte Ballet, even though the brand did not yet exist.
Singleton emphasizes that the company programming of family-friendly classics and innovative contemporary works will not shift. “The product has not changed,” he says. “Our name has aligned with the product.”
If "Fosse/Verdon" whet your appetite for the impeccable Gwen Verdon, then Merely Marvelous: The Dancing Genius of Gwen Verdon is the three-course meal you've been craving. The new documentary—available now on Amazon for rental or purchase—dives into the life of the Tony-winning performer and silver-screen star lauded for her charismatic dancing.
Though she's perhaps most well-known today as Bob Fosse's wife and muse, that's not even half of her story. For starters, she'd already won four Tonys before they wed, making her far more famous in the public eye than he was at that point in his career. That's just one of many surprising details we learned during last night's U.S. premiere of Merely Marvelous. Believe us: You're gonna love her even more once you get to know her. Here are eight lesser-known tidbits to get you started.
Every dancer knows that how you fuel your body affects how you feel in the studio. Of course, while breakfast is no more magical than any other meal (despite the enduring myth that it's the most important one of the day), showing up to class hangry is a recipe for unproductive studio time.
So what do your favorite dancers eat in the morning to set themselves up for a busy rehearsal or performance day?
When it comes to dance in the U.S., companies in the South often find themselves overlooked—sometimes even by the presenters in their own backyard. That's where South Arts comes in. This year, the regional nonprofit launched Momentum, an initiative that will provide professional development, mentorship, touring grants and residencies to five Southern dance companies.
You ever just wish that Kenneth MacMillan's iconic production of Romeo and Juliet could have a beautiful love child with the 1968 film starring Olivia Hussey? (No, not Baz Luhrmann's version. We are purists here.)
Wish granted: Today, the trailer for a new film called Romeo and Juliet: Beyond Words was released, featuring MacMillan's choreography and with what looks like all the cinematic glamour we could ever dream of: