Shortly after starting Jacob Jonas The Company in 2014, Jacob Jonas, then 21, realized there was a major hole in the dance industry. “Not many companies were taking advantage of digital marketing,” he says. He knew how much social media could get people to engage with art. So he created his own online empire called #CamerasandDancers, […]

On Saturday night, about 35 cars converged at the Santa Monica Airport parking lot. Inside each vehicle, the passengers had 12 pages of instructions: Arrive exactly at 7:50 pm; stay inside your car with the windows rolled up; when you see a flashing light, turn on your headlights; wear a mask. They had come to […]

We know there are certain things dancers can do pre-show to help them perform at their best. (Like warming up, eating something energizing and maybe even taking a nap!) But pre-show routines are also highly individual, and involve artists preparing their heads for performance just as much as their bodies. That could mean anything from […]

New York City–based choreographer and director Jennifer Weber once worked on a project with a strict social media policy: ” ‘Hire no one with less than 10K, period’—and that was a few years ago,” she says. “Ten thousand is a very small number now, especially on Instagram.” The commercial dance world is in a period […]

When we named Jacob Jonas one of our “25 to Watch” two years ago, he was turning heads with his innovative #CamerasandDancers Instameet series and the high-profile collaborations it earned him. #CamerasandDancers is still going strong—in fact a few months back Jonas celebrated his 50th meet—as is Jonas’ savvy social media presence. But let us […]

There’s a tradition in hip-hop culture of reclaiming negative words as positive ones. That’s why you might hear things like “nasty” or “bad” as compliments. The same goes for ILL-Abilities, a breaking crew comprised of differently-abled dancers: “The ‘ill’ does not refer to ‘sick’ or ‘unwell’ but rather to incredible, amazing, intricate, talent,” they write […]

How many 25-year-old company founders can say they have a resumé of collaborations with everyone from The Kennedy Center to Pilobolus to The Getty Museum? Not many, save Jacob Jonas, artistic director of Jacob Jonas The Company and founder of the #CamerasandDancers Instameet series. His Los Angeles–based contemporary dance company boasts sleek, virtuosic dancers and […]

If you’re like us, your Instagram feed is probably oversaturated with gorgeous dance shots of your favorite performers. (Not complaining!) But search for “#CamerasandDancers,” and you’ll find dance photography that stands out from the crowd. #CamerasandDancers in Washington Square Park, PC Dave Krugman (@davekrugman) That’s because #CamerasandDancers founder Jacob Jonas has created a one-of-a-kind Instameet […]