Whoever told Emma Portner not to move to NYC probably feels silly now. Photo by Quinn Wharton
Raise your hand if you've received bad advice from well-meaning friends or family (or strangers, tbh) who don't know anything about what it really takes to be a dancer.
*everyone raises hands*
Sometimes it's even dance insiders whose advice can send you down the wrong path. We've been asking pros about the worst advice they've ever received in our "Spotlight" Q&A series, and rounded up some of the best answers:
The Joffrey Ballet has created a workout series. PC Cheryl Mann, Courtesy Joffrey
It's an ongoing question for large and small companies alike: How can we increase ticket sales? Tickets are the primary product dance troupes are selling.But what if there were other untapped avenues to make money, and even expand your audience in the process?
Some companies are exploring the possibilities. L.A. Dance Project recently launched the subscription-based ladanceworkout.com, offering streaming workout videos led by company members. Groups of all sizes and even some individual dancers have launched merchandise lines bearing their logos. And, of course, there's the perpetually innovative Pilobolus, which has been in the creative-revenue game for years, with books, advertisements, corporate appearances and more. Companies told us what it takes to expand revenue streams beyond ticket sales:
Not many choreographers would consider making a lifestyle brand out of their dance company. But Benjamin Millepied plans to do just that with L.A. Dance Project. He's got both the gumption and pop-culture savvy to envision a dance troupe that's as active online as it is in live performances, and sells $500 LADP designer varsity jackets to help its bottom line. Next up: directing his first feature film, inspired by Bizet's Carmen.