Austin Goodwin, a white man in a colorful suit, stands in front of a makeshift white backdrop, holding his lapel and looking resolutely into the camera

Austin Goodwin Uses Humor to Tell It Like It Is

You caught us. We’re undeniably hooked on Austin Goodwin’s flair for hilarious honesty about the dance industry. In one of his wittiest Instagram videos, he asks his landlord if he can pay rent with “exposure,” since that’s the form of payment he often accepts from freelance jobs. “How many times have we heard ‘Look, there’s […]

Dietitian-Recommended Instagram Accounts For Dancers to Follow

Social media is brimming with nutrition advice. But not all of the information is useful—or even safe. Dancers hoping to pick up health-boosting tips on Instagram and other platforms need to make sure they’re listening to the right voices. To help you curate your feed, Dance Magazine asked three experts to shout out a few […]

What It Takes to Launch a Successful Influencer Business

Pandemic or not, Alison Stroming has been booking job after job—and she has her social media to thank. “Every job I’ve booked in quarantine has happened because someone DMed me or sent me an email saying, ‘We found you on Insta or TikTok,’ ” she says. Stroming, who started amassing her social media following while […]

What Makes a TikTok Dance Go Viral?

Kara Leigh Cannella, a senior dance major at the University of the Arts in Philadelphia, was scrolling through TikTok one day this fall, when she came across a sound that caught her attention. It was a 15-second clip called “HOOPLA,” by the user known as @kyleyoumadethat, and it instantly made her want to dance. She […]

A Look Inside the Elite Instameet #CamerasandDancers

Shortly after starting Jacob Jonas The Company in 2014, Jacob Jonas, then 21, realized there was a major hole in the dance industry. “Not many companies were taking advantage of digital marketing,” he says. He knew how much social media could get people to engage with art. So he created his own online empire called #CamerasandDancers, […]

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