How husband-and-wife team Keone and Mari Madrid found choreographic fame via YouTube
Photo by Little Shao, Courtesy Go 2 Talent Agency
Boy meets girl. Boy and girl start dancing together. They fall in love, create epic dance collaborations, go viral on YouTube, get married and perform together on Times Square billboards.
Though it’s not the most common love and success story, it’s the story of Keone and Mariel (Mari) Madrid. Often compared to commercial choreographers (and fellow husband-and-wife team) Tabitha and Napoleon D’umo for their sweet lyrical, hip-hop style, Keone, 26, and Mari, 29, have grown a worldwide fan base and become darlings of the urban choreography industry. Their YouTube videos have garnered several million views, capturing the attention of people like Ellen DeGeneres, who invited them to perform on her show.
It all began when Keone’s students at San Diego’s Culture Shock Dance Center filmed his combinations and posted them on YouTube. “I thought YouTube was just for comedy videos and cute kittens,” Keone says. “Neither Mari nor I uploaded our first video.” It was essentially because of those early videos that Keone and Mari finally met. After seeing their work online, the dance workshop Urban Legends invited both of them to teach in Temecula, California. Afterwards, Keone asked Mari to teach for Future Shock San Diego, a competitive crew he had danced in, and the pair eventually began dating. But it wasn’t until six months into their relationship that they began collaborating. “Our styles meshed surprisingly well,” Keone says.
Keone and Mari’s popularity surged when videos of them teaching together were posted on Movement Lifestyle’s YouTube channel (which serves to bring additional exposure to working choreographers). In May 2010, they conceptualized, choreographed and professionally shot their first video, “Smooth Operator,” which utilizes large-frame shooting in lieu of quick cuts and fancy angles. The zoomed-out camera lets viewers see the whole picture as they would during a stage production—Keone and Mari passing a single rose back and forth as they alternate between intricate footwork and seductive slow dancing.
Soon, Keone and Mari started posting more videos on their shared channel, and their popularity steadily progressed over the next few years. In 2013, their video to Michael Jackson’s “Dangerous” quickly went viral after it was posted on Urban Dance Camp’s channel. “Getting a million views at the time was unreal,” Keone says. It prompted an e-mail from—and eventual live performance on—“The Ellen DeGeneres Show.” “That was when we realized our viral reach,” Keone says. “From there, the jobs kept coming.”
At first, they were mostly booking teaching gigs. The duo teaches each summer at Urban Dance Camp and also gets calls from conventions and studio owners who want the pair to choreograph their family-friendly material on their students. “People call us and reference our videos,” Keone says. “Our work online is like our resumé.” They’ve also booked Korean pop videos and a Hyundai commercial and choreographed for “So You Think You Can Dance.”
“Their style was very smooth, very lyrical, with hard-hitting movements and creative storytelling,” says “SYTYCD” executive producer Jeff Thacker, who hired them after seeing the pair online. “But Keone and Mari had no egos, no drama. They created something that was still uniquely them and was right for the show.”
It’s easy to see why the world is drawn to their videos: Watching their choreography is often like watching two people fall in love over and over again. In their “Is This Love” routine, they portray an old couple, linking arms as they transition from basic step-touches to perky, interlocked or mirrored partner work. “We’re not just dancing together—we have a life outside, too,” Mari says. “A general person will be like, ‘Oh yeah, the married couple that dances!’ “ says Keone. “It’s an easy thing for people to connect with.”
Keone and Mari’s choreography became a hit in an industry where partnering is often basic and predictable—and rare. “Many partner pieces in the urban dance realm were very traditional,” Keone says. “The dancers would just do opposite choreography facing each other. We wanted to try and do something different with the technicalities and intricacies in our choreography.”
Yet that partnering remains wholesome and all-age-appropriate, in part because of their shared faith. “We’re both Christian, and there are certain things we don’t want to do,” Mari says. “This is genuinely who we are.”
Keone and Mari’s next venture takes their videos to a more personal level: They just opened a private studio called Building Block in San Diego. The goal is to offer private intensives to individuals or small groups. “Like personal training for dancers,” Keone says.
In the future, Keone and Mari say they would love to get into theater and film projects, or work with a musical artist. And they don’t plan to stop dancing anytime soon. “We’re going to be dancers as long as we can—as long as our bodies allow,” says Keone. “Even if that just means dancing together in our living room,” Mari says. n
Alison Feller is a freelance writer in New York.
Keone and Mari’s Video Success Secrets
Use your resources. “We’re not film experts,” says Keone. “But we have a lot of friends who are.”
Keep it simple. Two of Keone and Mari’s inspirations are Fred Astaire and Gene Kelly. “We looked at how things were shot during those days,” Keone says. “It’s all very basic. We’re not into lots of slow-motion shots and quick cuts. We want viewers to see the dancing.”
Be passionate. One of Keone and Mari’s most popular videos is their chilling eight-minute piece about youth homelessness for the Choreo Cookies crew. It won first place at VIBE Dance Competition earlier this year, and the routine was an immediate viral sensation, garnering more than 2 million YouTube views. —AF
From the angles of your feet to the size of your head, it can sometimes seem like there is no part of a dancer's body that is not under scrutiny. It's easy to get obsessed when you are constantly in front of a mirror, trying to fit a mold.
Yet the traditional ideals seem to be exploding every day. "The days of carbon-copy dancers are over," says BalletX dancer Caili Quan. "Only when you're confident in your own body can you start truly working with what you have."
While the striving may never end, there can be unexpected benefits to what you may think of as your "imperfections."
It's the second week of Miami City Ballet School's Choreographic Intensive, and the students stand in a light-drenched studio watching as choreographer Durante Verzola sets a pas de trois. "Don't be afraid to look at the ceiling—look that high," Verzola shows one student as she holds an arabesque. "That gives so much more dimension to your dancing." Other students try the same movement from the sidelines.
When Arantxa Ochoa took over as MCB School's director of faculty and curriculum two years ago, she decided to add a second part to the summer intensive: five weeks focused on technique would be followed by a new two-week choreography session. The technique intensive is not a requirement, but students audition for both at the same time and many attend the two back-to-back.
On a summer afternoon at The Ailey School's studios, a group of students go through a sequence of Horton exercises, radiating concentration and strength as they tilt to one side, arms outstretched and leg parallel to the ground. Later, in a studio down the hall, a theater dance class rehearses a lively medley of Broadway show tunes. With giant smiles and bouncy energy, students run through steps to "The Nicest Kids in Town" from Hairspray.
"You gotta really scream!" teacher Judine Somerville calls out as they mime their excitement. "This is live theater!" They segue into the audition number from A Chorus Line, "I Hope I Get It," their expressions becoming purposeful and slightly nervous. "Center stage is wherever I am," Somerville tells them when the music stops, making them repeat the words back to her. "Take that wherever you go."
Dance artists, as a rule, are a resilient bunch. But working in a studio in New York City without heat or electricity in the middle of winter? That's not just crazy; it's unhealthy, and too much to ask of anyone.
Unfortunately, Brooklyn Studios for Dance hasn't had heat since mid-November, making it impossible for classes or performances to take place in the community-oriented center.
So what's a studio to do? Throw a massive dance party, of course.
As winter sets in, your muscles may feel tighter than they did in warmer weather. You're not imagining it: Cold weather can cause muscles to lose heat and contract, resulting in a more limited range of motion and muscle soreness or stiffness.
But dancers need their muscles to be supple and fresh, no matter the weather outside. Here's how to maintain your mobility during the colder months so your dancing isn't affected:
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A newly launched initiative hopes to change the face of ballet, both onstage and behind the scenes. Called "The Equity Project: Increasing the Presence of Blacks in Ballet," the three-year initiative, funded by the Andrew W. Mellon Foundation, is a partnership between Dance Theatre of Harlem, the International Association of Blacks in Dance and Dance/USA.
"We've seen huge amounts of change in the years since 1969, when Dance Theatre of Harlem was founded," says Virginia Johnson, artistic director of DTH. "But change is happening much too slowly, and it will continue to be too slow until we come to a little bit more of an awareness of what the underlying issues are and what needs to be done to address them."
From the outside, it seemed like the worst of New York City Ballet's problems were behind them last winter, when ballet master in chief Peter Martins retired amid accusations of abuse and sexual harassment, and an internal investigation did not substantiate those claims.
But further troubles were revealed in August when a scandal broke that led to dancer Chase Finlay's abrupt resignation and the firing of fellow principals Amar Ramasar and Zachary Catazaro. All three were accused of "inappropriate communications" and violating "norms of conduct."
The artistic director sets the tone for a dance company and leads by example. But regardless of whether Martins, and George Balanchine before him, established a healthy organization, the issues at NYCB bespeak an industry-wide problem, says Jawole Willa Jo Zollar, founding artistic director of Urban Bush Women. "From New York City Ballet to emerging artists, we've just done what's been handed down," she observes. "That has not necessarily led to great practices."
If you've ever wondered what goes on behind the scenes at Dance Magazine, now's your chance to find out. Dance Magazine is seeking an editorial intern who's equally passionate about dance and journalism.
Through March 1, we are accepting applications for a summer intern to assist our staff onsite in New York City from June to August. The internship includes an hourly stipend and requires a minimum two-day-a-week commitment. (We do not provide assistance securing housing.)
For the past few months, the dance world has been holding its collective breath, waiting for New York City Ballet to announce who will take over the helm as artistic director.
Though former ballet master in chief Peter Martins retired over a year ago after accusations of sexual harassment and abuse (an internal investigation did not corroborate the accusations), the search for a new leader didn't begin until last May.
Nine months later, the new director's name could be released any day now. And we have some theories about who it might be:
Some people take this profession as just a chapter of their life. They feel like dance is a job—a fun job, but a job. Other people live their life through dance. I never considered being a ballerina a profession. It's a lifestyle.
If I don't have a performance, I feel like a tiger trapped in a cage. I have so many emotions, I feel I need to give them to somebody, to exhaust myself—I need to cry or laugh, or else it's suffocating. Other people might scream or throw bottles into the wall. We dancers scream onstage through our movement. For me, it's like sweeping off the dust in my soul.
Back in 2011, Yale University's dean of science was thinking about refreshing the program's offerings for non-majors when he happened upon a Pilobolus performance. A light bulb went off: Dance is full of physics.
That realization led to what has become an eight-year collaboration between particle physicist Sarah Demers and former New York City Ballet dancer Emily Coates, both professors at Yale who were brought together to co-teach a course called The Physics of Dance. Their partnership has involved everything from directing a short film to presenting a TedX Talk and performing a piece that Coates created, commissioned by Danspace Project. This month, they're publishing a book about what they've discovered by dialoging across two seemingly disparate disciplines.
Sebastian Abarbanell remembers being asked as an undergrad at Trinity Laban in London to perform wearing only a dance belt. "I said no," he says, "because I felt uncomfortable." Now a performer with Sidra Bell Dance New York, he's performed partially nude several times, without reservation. The difference? "It comes with more experience and maturing as a dancer," he says. "When you see a dancer living in their skin, you don't need to put anything else on them. When I said no in college, I wasn't in my skin yet."
Getting in your skin—and getting comfortable wearing only your skin onstage—requires a particular alchemy of vulnerability, agency, preparation and practice.
What's next for the dance world? Our annual list of the dancers, choreographers and companies that are on the verge of skyrocketing has a pretty excellent track record of answering that question.
Here they are: the 25 up-and-coming artists we believe represent the future of our field.
Though Polunin has long had a reputation for behaving inappropriately, in the last month his posts have been somewhat unhinged. In one, Polunin, who is Ukrainian, shows off his new tattoo of Vladimir Putin:
Just before retiring in 2015, Sylvie Guillem appeared on "HARDtalk with Zeinab Badawi," the BBC's hard-hitting interview program. Badawi told Guillem,
"Clement Crisp of the Financial Times, 14 years ago, described your dancing as vulgar."
"Yeah, well, he said that. But at the same time, when they asked Margot Fonteyn what she thought about lifting the leg like this she said, 'Well, if I could have done it, I would have done it.' "
They were discussing Guillem's signature stroke—her 180-degree leg extension à la seconde. Ballet legs had often flashed about in the higher zones between 135 and 160 degrees before. But it wasn't until the virtuoso French ballerina regularly
extended her leg beside her ear with immaculate poise in the 1980s that leg extensions for ballet dancers in classical roles reached their zenith. Traditionalists like Clement Crisp were not taken with it.
Birmingham Royal Ballet announced today that international star Carlos Acosta will be taking over as director in January of 2020. Current BRB director David Bintley will be stepping down this summer, at the end of the company's 2019 season, after a 24-year tenure. "It is a tremendous honor and privilege to have been appointed to lead Birmingham Royal Ballet," Acosta said in a statement.
Since retiring from The Royal Ballet in 2015, Acosta has focused much of his attention on his native Cuba, where he's proven his directorial abilities at the helm of Acosta Danza, the contemporary company that he founded in 2016. In 2017 Acosta also opened his first Dance Academy through his foundation, which provides free training to students. We don't yet know how Acosta will balance his time between his projects in Cuba and his new role at BRB.
My personal life has taken a nosedive since I broke up with my boyfriend. He's in the same show and is now dating one of my colleagues. It's heartbreaking to see them together, and I'm determined never to date a fellow dancer again. But it's challenging to find someone outside, as I practically live in the theater. Do you have any advice?
—Loveless, New York, NY
The inimitable Carol Channing, best known for her role as the titular Hello, Dolly!, passed away today at 97.
Though she became a three-time Tony winner, Channing was born in Seattle, far from the Great White Way, in 1921. After growing up in San Francisco, she attended the famed Bennington College, studying dance and drama. She later told the university, "What Bennington allows you to do is develop the thing you're going to do anyway, over everybody's dead body." For Channing, that meant decades of fiery, comical performances, bursting with energy.
Something's coming, I don't know when
But it's soon...maybe tonight?
Those iconic lyrics have basically been our #mood ever since we first heard a remake of the West Side Story film, directed by Steven Spielberg and choreographed by Justin Peck, was in the works. THE CASTING. THE CASTING WAS COMING.
Well, last night—after an extensive search process that focused on finding the best actors within the Puerto Rican/Latinx community—the WSS team finally revealed who'll be playing Maria, Anita, Bernardo, and Chino (joining Ansel Elgort, who was cast as Tony last fall). And you guys: It is a truly epic group.
Rehearsal is in full swing, and Leta Biasucci, Pacific Northwest Ballet's newest principal dancer, finds herself in unfamiliar territory. Biasucci is always game for a challenge, but choreographer Kyle Davis wants her to lift fellow dancer Clara Ruf Maldonado. Repeatedly. While she's known for her technical prowess, lifting another dancer off the floor is a bit daunting for Biasucci, who stands all of 5' 3". She eyes Maldonado skeptically, then breaks into a grin.
"It's absolutely given me a new appreciation for the partner standing behind me!" Biasucci says with a laugh.
Looking at Biasucci, 29, with her wide smile and eager curiosity, you think you see the quintessential extrovert. In reality, she's anything but. "I was an introverted kid," Biasucci says. "That's part of the reason I fell in love with dance—I didn't have to be talkative."
It's only one of the seeming contradictions in Biasucci's life: She's a short, muscular ballerina in a company known for its fleet of tall, long-legged women; she's also most comfortable with classical ballet, while taking on a growing repertoire of contemporary work.
Sergei Polunin, whose recent homophobic and sexist Instagram posts have sparked international outrage, will not be appearing with the Paris Opéra Ballet as previously announced.
POB artistic director Aurélie Dupont sent an internal email to company staff and dancers on Sunday, explaining that she did not share Polunin's values and that the Russian-based dancer would not be guesting with the company during the upcoming run of Rudolf Nureyev's Swan Lake in February.