The Hiplet Squad Is Starring in a Brand New Campaign
How do you make your athleisure collection stand out from the pack? Get the ultimate studio-to-street seal of approval by having dancers star in your campaign, of course.
For his second collaboration with activewear brand Carbon38, ready-to-wear designer Jonathan Simkhai traded in his usual top models like Gigi Hadid and Karlie Kloss for the original Hiplet dancers—and the resulting video is as cool as we’d expect from such a fierce collaboration.
, Nia Lyons, Nia Parker and Alexandria Franklin pair the Jonathan Simkhai x Carbon38 collection with pointe shoes, transforming an empty gym into their stage. With choreography from Homer Hans Bryant (the former Dance Theatre of Harlem principal who created the controversial hiplet style) the girls model several designs as they blend hip-hop moves with classical ballet steps. You’re going to want to watch this routine on repeat while you try to decide on a favorite look.