Please Stop Asking Dance Artists to Perform "in Exchange for Exposure"
Instagram tags don't pay the bills. Photo by Andrei Lazarev/Unsplash
Earlier this week, a friend of a friend reached out to me seeking recommendations for a dancer/choreographer to hire. She wanted someone who could perform a solo and talk about their process for an arts-appreciation club. After a few emails back and forth, as I was trying to find out exactly what kind of choreographer she was looking for, it eventually emerged that she was not looking to pay this person.
"We are hoping to find someone who would be willing to participate in exchange for the exposure," she wrote.
Why do people think this is an okay thing to ask for?
I ran this all-too-common situationby a close friend, Jennifer Roit, who edits the Dance Magazine College Guide in addition to being a dancer/choreographer herself. I thought, Maybe I'm overreacting and a dance artist trying to build their brand would genuinely be interested in this sort of opportunity.
She disabused me of that notion:
"The dancers who get the most exposure dance for Beyoncé, yet Beyoncé pays them because landlords don't take exposure checks," she pointed out, ever so bluntly. "Doing anything for exposure is a lie, because if it's truly good exposure, it generally means there is a budget, and it won't be done for free."
If you have enough money to rent a space for the performance, you have enough money to pay the performers. Photo by Ahmad Odeh/Unsplash
She's right. Any job that's worth taking for the resumé boost will most likely come from an organization that's big enough to have the money to pay everyone involved.
Asking someone to work "for the exposure" is not only insulting, it's false advertising. If you can't even offer a small stipend or a fair exchange of goods or services, you should be clear about exactly what you're looking for: a donation.
But producers—or whoever is calling the shots—need to be clear right from the start about compensation. And to stop perpetuating the lie of "exposure." Tagging someone on Instagram won't pay their bills. And let's not kid ourselves that offering someone a gig you can't even pay them for will be the opportunity they need to launch a sustainable career.
If you're producing a fundraiser or honestly have no budget, asking for a donation won't feel weird—there's no need to cloak it in the guise of "exposure." But if that's not the case, it's time to show dancers and choreographers the same respect you give everyone else that you hire: Pay them.
For my part, I told the woman I couldn't recommend a choreographer unless she was going to offer them some form of compensation. Within hours, she found enough wiggle room to come up with both a small stipend and a few meaningful perks. It may not be much, but it's a start.
Devon Teuscher performing the titular role in Jane Eyre. Photo by Gene Schiavone, Courtesy ABT
Story ballets that debut during American Ballet Theatre's spring season at the Metropolitan Opera House are always the subject of much curiosity—and, sometimes, much debate. Cathy Marston's Jane Eyre was no different. The ballet follows the eponymous heroine of Charlotte Brönte's novel as she grows from a willful orphan to a self-possessed governess, charting her romance with the haughty Mr. Rochester and the social forces that threaten to tear them apart.
While the ballet was warmly received in the UK when Northern Ballet premiered it in 2016, its reception from New York City–based critics has been far less welcoming. A group of editors from Dance Magazine and two of our sister publications, Dance Spirit and Pointe, sat down to discuss our own reactions.