It's game day, dancers! We're talking, of course, about the Super Bowl—but maybe more importantly, about the always hilarious and thought-provoking commercials that air in between all the, um, sportsball. (Sorry, not a football person!) This year, it looks like we'll be blessed with at least three ad spots highlighting dance. Without any further ado, here's all the best dance going down later today during the commercial "breaks." (As if we'd take a break from watching, PLEASE.)
Portner's embrace of the unexpected has led to unexpected opportunities. Photo by Quinn Wharton for Dance Magazine
Clad in her signature loose black T-shirt and baggy gym shorts, Emma Portner is standing in a cavernous industrial space in downtown Los Angeles. A glass box—big enough to fit five dancers with only a little room to maneuver inside—sits in the middle. The five performers, Portner included, are standing inside it, side by side, palms on the glass.
"Question," Portner asks. "Are we looking at our hands?"
She steps out to watch the others try the phrase, and adds a few more steps. Quick, staccato movement, legs kicking out, torsos swiveling around, fists hitting glass. "This is a puzzle," she says, almost to herself. "I'm not sure I'll like it." The statement, like so many, is punctured with a sweet, nervous laugh.
Allison Holker and Logan Hernandez in Christopher Scott's "Say You Won't Let Go," one of the routines that got him an Emmy nomination. Screenshot via YouTube
"So You Think You Can Dance" choreographer Christopher Scott woke up one morning last month, rolled over like he usually does to check his iPhone—and found a barrage of text messages and notifications. The very first text he read was from fellow "SYTYCD" choreographer Mandy Moore: "Congratulations!"
It turned out that he'd just gotten his third Emmy nomination for choreography. (Moore had received one, too.) "We find out at the same time as everyone else," says Scott. "Everything official from the television academy comes through the mail weeks later."
Tiffany & Co. primarily sell jewelry, but it's their new dance-filled commercials that we're really sold on! Elle Fanning stars in the luxury retailer's latest dancetastic ad and we must say, the starlet's got moves. Though she may not be a ballet dancer (a fact which was made painfully clear in a 2017 Vanity Fair video of Fanning supposedly demonstrating how to do a piqué turn on pointe) Fanning's high energy performance proves she can groove and freestyle with the best of them. In fact, Fanning does appear alongside all-star dancer Maddie Ziegler, who's also been featured in a previous dance inspired commercials by Tiffany & Co.